The English School Logo
The School had previously used a Heraldic Crest design drawn early in The English School’s history beginning in 1945.
The school would benefit from a more simplified presentation of the original design, in this case keeping the shield and boat. The full crest itself would be redrawn so it can be used in conjunction with the new brand identity. This allowed for a more versatile school brand across various media.
The new brand also works very well in reduced colour formats, and has a negative version for placement on dark backgrounds.
The early concepts for the new school logo.